Super Bowl Impact on Americans vs. World

Last week during class, we were discussing how the Super Bowl has become a cultural icon in the eyes of Americans.  From the pre game anciliary events and parties to the post game celebrations,  "Super Bowl Sunday" has been referred to an unofficial national holiday.  The unique aspect that the Super Bowl brings to society that no other title game possesses is the events leading up and surrounding the nearly 3 hour match up.  Many non football fans have began to toon in because of the halftime entertainment by big time celebrities and the over hyped commercials.  This full day affair that once started as a simple title game has now evolved into a marketing icon worth millions of dollars.  However, as we found out, the Super Bowl is mainly unheard of in many countries accross seas.  According to the international student that is part of the class, in the Netherlands the game is not even spoken of or watched, except in a financial class, due to its skyrocketing revenue.  Why is one country so infatuated by one event, whereas the rest of the world is able to go on with their day to day activities without hearing a sound about a so called "Super Bowl?"  Is this event really worthy of being spoken as a holiday?  In my opinion, I believe the media has been taught to market the Super Bowl more than any other title game. Like always, society tends to follow in the media's footsteps and become equally as interested in it, whether the NFL is of their top interest in the sporting world or not.  Therefore, I dont think the majority of Americans can consider the NFL their favorite to watch, its just that we are brought up in a society where the Super Bowl is something that must be watched and participate in all the hoopla that it is marketed with.